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Trend Summaries
Jul 14, 2026
AI trust gap widens · Employees are twice as likely as employers to distrust AI (25% vs 12%); 52% of employees cite privacy/security as a top concern. Relevant as an anonymity-adjacent theme, but handle carefully — never near a de-anonymisation implication.
Jul 14, 2026
Closing the loop remains the weak link · Nearly three-quarters of organisations have no clear action steps after a survey, and 52% of employees feel their feedback is ignored — yet employees who feel their feedback is valued are 4.6x more likely to do their best work.
Jul 14, 2026
Continuous listening keeps compounding · Organisations with continuous listening programs see ~24% lower turnover than annual-only shops, and pulse surveys catch disengagement ~90 days earlier. Pulse is now the second-most-used feedback channel (53%).
Jul 14, 2026
Gallup’s manager collapse is the sleeper story · In State of the Global Workplace 2025, manager engagement fell from 30% to 27% while individual contributors held flat at 18%. The 2024 engagement drop cost the world economy US$438 billion; low engagement overall costs ~US$10 trillion (9% of GDP). Manager training can halve extreme manager disengagement.
In 20+ years in creative agencies I've never used a tool that is so simple in functionality, yet so impactful to culture. RELAY plays a vital role in keeping BBDO's 'Best Work Best Time' mission genuine and alive.
Ella Ward
Head of People and Experience, BBDO
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