Press

The Aunties has launched an anonymous messaging tool to better understand how women, non-binary, and gender diverse people are feeling across the advertising and creative industries.

The Aunties, in partnership with feedback technology company Signals [Relay], has today launched Auntie Intel, an anonymous messaging tool designed to better understand how women, non-binary and gender diverse people are feeling across the advertising and creative industries.

Phoebe Sloane: 'Most industry surveys are annual and time consuming, but the pace of change in our industry, and the world more broadly, calls for something more responsive.'

The Aunties has launched a new anonymous messaging tool that offers monthly check-ins to over 2,500 members of adland mentoring movement's community.

Auntie Intel comes as a monthly email or Whatsapp messaged and only requires a thumbs up or down reaction from members, though they have the option to elaborate. Thanks to the Signals platform, it is completely anonymous.