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How to Know If Your Anonymous Survey Is Actually Anonymous
Most tools describe themselves as anonymous. Not all of them are. Here's what to look for, and the questions worth asking before you commit.
Why Psychological Safety Is the Precondition for Useful Feedback
You can't fix feedback quality with better survey questions. You have to fix the trust environment first. Here's what that requires.
Trend Summaries
Jul 14, 2026
AI trust gap widens · Employees are twice as likely as employers to distrust AI (25% vs 12%); 52% of employees cite privacy/security as a top concern. Relevant as an anonymity-adjacent theme, but handle carefully — never near a de-anonymisation implication.
Jul 14, 2026
Closing the loop remains the weak link · Nearly three-quarters of organisations have no clear action steps after a survey, and 52% of employees feel their feedback is ignored — yet employees who feel their feedback is valued are 4.6x more likely to do their best work.
Jul 14, 2026
Continuous listening keeps compounding · Organisations with continuous listening programs see ~24% lower turnover than annual-only shops, and pulse surveys catch disengagement ~90 days earlier. Pulse is now the second-most-used feedback channel (53%).
Jul 14, 2026
Gallup’s manager collapse is the sleeper story · In State of the Global Workplace 2025, manager engagement fell from 30% to 27% while individual contributors held flat at 18%. The 2024 engagement drop cost the world economy US$438 billion; low engagement overall costs ~US$10 trillion (9% of GDP). Manager training can halve extreme manager disengagement.
In 20+ years in creative agencies I've never used a tool that is so simple in functionality, yet so impactful to culture. RELAY plays a vital role in keeping BBDO's 'Best Work Best Time' mission genuine and alive.
Ella Ward
Head of People and Experience, BBDO
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